WebMar 28, 2024 · Google's plan to reinvent ad targeting for the postponed post-cookie era has again been complicated by privacy concerns. After the Chocolate Factory's Federated Learning of Cohorts (FLoC) proposal for delivering interest-based ads in a privacy-preserving way turned out to have less privacy than the package's ingredient list … WebStan Shyshkin’s Post Stan Shyshkin VP, Paid Search at Dentsu 1y
Google FLoC Flops, Say hello to Topics API [2024 Ad Targeting]
WebTopics API will leverage individual browser activity to come up with a handful of topics (general content groups, like Investing, Travel, Sports) that best represent how a person has used the internet over a week span of time. Right now, there are approximately 350 topics included in the Topics API initial design. How does Topics API work? WebFeb 15, 2024 · In late January 2024, Google announced that they would not be going ahead with Federated Learning of Cohorts (FLoC), their replacement for third-party cookies announced in mid-2024. Google announced instead that their new proposed solution is Topics, another API-driven aggregate model that would learn about users’ interests in … retail packaging gift boxes
Google drops FLoC and announces Topics as the future cookie …
WebFeb 3, 2024 · Google announced the new Topics API for its Privacy Sandbox project on January 25, 2024, which replaces the controversial FLoC project. When Google announced FLoC, Federated Learning of Cohorts, back in mid-2024, it revealed a plan to shift online advertising from user tracking to group tracking. WebApr 5, 2024 · Following criticism and feedback over the past year, Google today proposed the Topics API as a new solution. Google wants to phase out the use of third-party … WebSep 8, 2024 · Learn more in our coverage on its replacement, Topics API. With a focus on a more private browsing experience, Google has announced that it will deprecate third-party cookies. Not long after, it announced the concept of Federated Learning of Cohorts, or FLoC, to create solutions and alternatives for advertisers while maintaining privacy for … prunus brilliant shrub